![]() ![]() Professional uses of blue in advertising, marketing and psychology, have connotations of stability, wisdom and serenity. The water and turquoise of Caribbean waters often generate positive feelings, and the blue of police uniforms evokes protection, bravery and loyalty.īlue is associated with peaceful rest, deep insight and spiritual fulfilment. Positive associations in the psychology of the colour blue Blue transmits calm, serenity and a cosy atmosphere Blue represents serenity, rather than passion, and is the colour of all that is constant and unchanging. But blue is also a symbol of depression and the depths of the human psyche. Blue represents introspective journeys and symbolises wisdom and depth of understanding. Symbolism and psychology of the colour blueĪlthough blue evokes images of sky and sea, it is also the colour of courage and dedication. Memory studies have shown that blue light improves memory, and blue light can even kill some bacteria. There’s a reason we think of blue as relaxing in fact, it tends to lower heart rate, blood pressure and even body temperature.īlue can have an effect on the pituitary gland, affecting our sleep patterns, and can also slow down our breathing. Past experiences can influence the way people feel about and respond to different colours. While exploring the psychology of the colour blue can be interesting, it is also important to remember that reactions to colour can be very personal.
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